The era of top influencers that started with illiteracy

Chapter 51: I'm illiterate, send me money!

in the afternoon.

Yang Tianzhen actually organized two online negotiations.

This kind of cooperation isn't actually a very large business.

Unless it's a brand endorsement, if the amount is not high, it's perfectly acceptable to use a short video platform as a third party to make payments online.

This was the first time Shen Jian had discussed business matters as an artist.

It does feel somewhat novel.

Soon, the logo of the Mixue Ice Cream & Tea Business Department appeared on the other end of the video.

Then a middle-aged man in a suit appeared in front of the video.

Yang Tianzhen had already introduced her to Shen Jian before.

This is Li Hengda, the director of the business department at Mixue.

"Mr. Yang, this must be Shen Jian. Hello." Li Hengda's eyes lit up when he saw Shen Jian.

Shen Jian: "Hello, Mr. Li, I'm Shen Jian. I'd like to meet you."

Yang Tianzhen: "President Li, regarding the cooperation this morning, we would like to try to negotiate on the price."

Li Hengda was taken aback: "75 is actually not a low price. After all, this is just a soft advertisement, and we have the intention to continue our cooperation. We can talk about it slowly later."

Yang Tianzhen's words were interpreted by Li Hengda as a strategic retreat.

By using the excuse of preparing for a long-term partnership, it becomes very difficult to raise the price on top of that.

However, just as she was thinking about how to say it...

Shen Jian stepped forward and asked directly, "Mr. Li, are you interested in a two million yuan soft advertising deal?"

Yang Tianzhen: "???"

Ryogi: "???"

Lin Youyou: "!!!"

Two million?

The three people behind him looked annoyed.

Yang Tianzhen and Liang Mu originally planned that even if the price were to be raised, it would be at most in the range of 75 to 100 million.

This also aligns with the current monetization of his fan base.

But this thing immediately doubled in value.

Even if you were to add more money, you wouldn't add this much, would you?

No wonder he's illiterate, he really dares to ask for things without even asking.

Li Hengda's expression did not change. He looked at Shen Jian and said, "Actually, two million is not a high amount for us, but I need a reason for two million, or rather, I want to know how you realize the value of this two million soft advertisement?"

If it only boosts sales at one or two offline stores, then we don't need to discuss it further, unless…”

Li Hengda smiled and said, "Unless you can get Mi Xue to go viral on Douyin with you."

"???"

"..."

After Li Hengda finished speaking, Liangmu and Yang Tianzhen both frowned slightly.

Because what we mean by "trending" here is different from the trending topics in gossip news.

For a short video to become popular, it needs to be contagious.

For example, a certain dance might become popular every now and then, or an old song might be rehashed and become the chosen background music.

It requires everyone to follow the trend in order to become popular in a short period of time.

If it were a brand, the difficulty would be self-evident.

If Shen Jian were a top celebrity now, he could certainly do it.

However, that wouldn't be a price of two million.

Moreover, soft advertising is simply inserting GG into a video.

It wants to become a hit.

Then it can't be just simple rhetoric.

Even those in the entertainment media industry can't guarantee they can design a 100% viral ad copy.

This is clearly an impossible task.

Li Hengda's scheme is so cunning, you can practically hear it through the screen.

Yang Tianzhen was ready to refuse.

Available in the next second.

Shen Jian spoke first: "President Li, I haven't had much formal education."

Yang Tianzhen: "..."

Ryogi: "..."

Lin Youyou: "..."

Shen Jian: "So, can we understand it this way: no matter what method you use, if you get on the trending page, you get paid?"

Li Hengda smiled and nodded: "Yes, I know your label, illiterate, so I won't give you any rules or restrictions. I just want Mi Xue to be popular."

Shen Jian: "Okay, transfer the money."

"!!!"

"???"

The three of them stared intently at Shen Jian.

Did this person not understand what Li Hengda said?

Or do they really think they can just make a quick, messy film like some celebrities, swindle money, and run away with it?

Li Hengda was also somewhat surprised.

He hadn't expected Shen Jianneng to agree so readily, and his eyes revealed admiration:

"Let's agree on this beforehand: the payment will be made in two installments. The first installment is 100 million. I'll wait for your performance to be popular. If it meets my expectations, the remaining 100 million will be credited to my account at any time. We can have our finance departments sign an electronic contract."

"Okay, it's a pleasure to work with you."

The video call has ended.

...

"Shen Jian, do you even know what you've accepted?"

Yang Tianzhen looked at him speechlessly.

Shen Jian: "Sister Yang, I've said it before, he must respect you."

Yang Tianzhen: "Two million is respectable enough, but will that make you go viral? How do you write the copy? How do you shoot the video? Do you know how difficult that is?"

Shen Jian: "Didn't we already have a million?"

Yang Tianzhen: "???"

Ryogi: "..."

Lin Youyou: "!!!"

After Shen finished speaking, the three of them were stunned.

Goodness, could it be that they were aiming for the first batch of units from the very beginning?

Is this some kind of unconventional approach?

...

the other side.

Mi Xue Business Department.

After the cooperation negotiations concluded.

Li Hengda immediately instructed his finance staff to draft an electronic contract and send it to Yixin Entertainment.

The assistant next to him didn't quite understand the decision.

"Mr. Li, haven't we given too much? And even if his advertorial doesn't generate any traffic, we won't be able to get it back after the initial payment of one million. Isn't this a huge loss?"

Li Hengda chuckled lightly: "What if it becomes popular?"

Assistant: "You really believe he'll become popular?"

Li Hengda tapped his forehead with two fingers together, then confidently closed his eyes:

"Xiao Zhang, you have no idea how powerful this illiterate guy is online. I've already reached level 10 in his live stream."

"!!!"

"From my long observation of him, this kid definitely has extraordinary marketing talent. Remember my words, he is really strong."

"Uh... a level 10 light board?"

"Hmph, I'm really looking forward to seeing how he'll arrange things for our Hiroko."

"How much did you spend? Two carnivals aren't enough."

"The headquarters is about to open stores overseas, and the Hollywood store is also starting renovations. We need a wave of hype. If we can bring the momentum to the overseas platform, adding another million is nothing."

"Mr. Li, have you joined his fan page?"

"Can't you keep up with my pace when I'm talking?!"

"Uh... okay."

"Where were we?"

"You've joined his fan page."

"I added it a long time ago."

"..."

...

...

Shen Jian stayed in Yang Tianzhen's office and was criticized until the end of the workday before he came out.

There's nothing I can do; the order has already been accepted.

We have to do it, even if it's tough.

Yang Tianzhen has already instructed the company's marketing department to prepare copywriting overnight.

She didn't think Shen Jian could produce any decent soft advertising.

"You shouldn't have accepted that call, you got scolded now, didn't you?" Lin Youyou complained.

Shen Jian: "Xiao You, how can you describe President Yang's encouragement to us as being scolded?"

Lin Youyou was speechless: "No, it's you, not us."

"We are a collective, we are a team!"

"Tch, then why don't you take a bigger cut of the profits?"

"That's not right of you. Do you think our friendship can be measured in money?"

"Hmph, I won't care when Sister Yang scolds you next time."

"Hey, how come our friendship capsized so easily?"

Liangmu stepped forward helplessly and said, "Alright, Shen Jian, try to make fewer decisions like this in the future. It was indeed a bit rash, and you should grow up."

Shen Jian: "Uh, how do I grow up?"

Liangmu: "Everyone's growth is a bottom-up process. If something is not good enough, then we grow in that area. So, we will look at the areas that are lacking and work on them little by little."

"From bottom to top, starting from the bottom?"

"That's one way to understand it."

Shen Jian looked down and pointed to his crotch: "Even I, who haven't been to school, know that it's impossible to grow any further after adulthood."

Ryogi: "..."

Lin Youyou "⁄(⁄⁄•⁄ω⁄•⁄⁄)⁄"

[One more hilarious joke]