Chapter 103 Big Explosion and Failure
Chapter 103 Big Explosion and Failure
Wang Xiaohao lacks a mature franchise management team, and now that he's starting to prepare for the franchise business, his company is suddenly in a state of chaos.
It was only then that Wang Xiaohao realized that running a franchise brand was not as easy as he had imagined.
To grow a brand, you need capabilities in areas such as brand management, market research, store design and site selection, and even logistics management.
Whether in the past life or in this parallel world, there have been many celebrities who have tried to monetize their fame by creating their own franchise stores.
Moreover, these are often franchise brands like hot pot restaurants, and as a result, they are basically struggling to survive due to poor management!
Celebrities often open restaurants because they have the lowest management requirements.
However, even running a restaurant couldn't be successful, which shows that using one's fame to make a name for oneself is definitely not an easy path!
Just as Wang Xiaohao realized that doing business was far more complicated than he had imagined, the movie "Contract Love," starring Wang Manli, was released.
This day marked a week after the release of "My Love from the Star," and the film's box office had already exceeded 700 million, heading towards 800 million.
Just then, Wang Manli's "Contract Love" was officially released.
I don't know if he was overly confident in his film or just trying to bolster his courage.
In short, Wang Manli still managed to put on a very high-class premiere for her film.
She even invited her mentor, the renowned director Han Dejiang.
Han Dejiang is one of the most famous directors in China today. He is also well-known internationally. He has won several awards and can be considered a master.
Wang Manli first rose to prominence with Han Dejiang's "A Yellow Flower by the River".
In the film industry, Wang Manli is considered someone who was mentored by Han Dejiang, so it's perfectly normal for him to call her "teacher"!
Besides, Wang Manli herself is a graduate of the Beijing Film Academy.
Han Dejiang once held a teaching position at the Film Academy!
This time, "Contract Love" is a movie that Wang Manli organized and filmed herself. She attaches great importance to it and has even invited this big shot to help boost its momentum.
But it's all for naught; if the theaters don't want to give you face, they won't.
Don't be fooled by your international fame, Wang Manli.
She could be considered the most popular Chinese actress of this generation, but she just won't give you any face!
By scheduling its release a week after "My Love from the Star," it's clear that "Contract Love" was made cannon fodder!
Wang Manli attended the premiere of Wang Xiaohao's new movie. Logically, it would be appropriate to reciprocate. In addition, Wang Xiaohao had been extremely busy with the milk tea franchise these past few days and wanted to clear his head.
Therefore, as soon as Wang Manli invited him, Wang Xiaohao readily agreed to attend the premiere of "Contract Love".
It was here that Wang Xiaohao finally met Zhen Liang, whom he hadn't seen for several days.
During this period, Zhen Liang has been running around doing promotional events, and she has lost weight as a result.
However, this woman is ultimately a strong, independent woman. Her career is going well, and although she is tired, she looks even more energetic and radiant.
However, upon meeting Wang Xiaohao, various complaints inevitably arose. They complained that Wang Xiaohao himself didn't participate in the roadshow or promote the film.
Instead, they've placed all the publicity responsibility on Zhen Liang and Wu Yu, which is simply outrageous.
Wang Xiaohao chuckled at this, but didn't dare to say anything more.
Just kidding, in this week, Zhen Liang and Wu Yu visited a total of twelve cities, averaging one and a half cities a day.
Basically, every day I'm either doing a roadshow at the movie theater or on my way to do a roadshow at the movie theater.
I only get four or five hours of sleep a day, and it's already a miracle if I can get a short nap on a plane or in a car!
The intensity of the work terrified Wang Xiaohao. He felt that if he were to keep up, it wouldn't just be a matter of losing weight; he might end up in the hospital.
So he made an excuse that he was just a behind-the-scenes worker, had social anxiety and didn't like meeting strangers, and refused to participate in roadshows no matter what.
Fortunately, "My Love from the Star" was a huge hit, and director Wang Xiaohao made a great contribution to its success.
Neither side wanted to pressure him, so the matter was simply left unresolved.
It's just a matter of talented actors like Zhen Liang doing more work!
Of course, although Zhen Liang complained, she actually ran away willingly.
The movie was another huge hit, and she, as the leading actress, reaped the benefits of the role, raising her value to a new level.
Major luxury brands are increasingly fond of her and are extending more and more invitations to her.
After the huge success of the two movies "Beautiful Legend" and "My Love from the Star", Zhen Liang is now showing signs of surpassing the top tier and is emerging as the number one female star in China, a force to be reckoned with!
Even Wu Yu from Wang Xiaohao's company went from being an unknown nobody to a rising star overnight, becoming incredibly popular.
She already has her own fan club, and no matter which city she goes to, she is greeted and surrounded by a large number of female fans at the airport.
The sheer frenzy was so intense that only those who witnessed it firsthand could comprehend how exaggerated it was!
That's why, despite being extremely tired, both Zhen Liang and Wu Yu were happy to run around doing promotional events and announcements!
The movie started playing soon afterward, and Wang Xiaohao and Zhen Liang both kept quiet and focused on watching it.
A key reason the two attended this premiere was to gather intelligence on the enemy!
Both "Love Contract" and "My Love from the Star" are similar commercial romance films. If "Love Contract" does too well, it is very likely to affect the box office of "My Love from the Star".
It would be strange if the two of them weren't worried at all!
Fortunately, after the first ten minutes, Wang Xiaohao was able to relax.
That's it!
This movie has absolutely no chance of posing a threat to "My Love from the Star"!
This movie was made rather awkwardly, making it difficult for viewers to get used to!
This is not surprising, because Wang Manli was probably too eager to succeed, so she specially invited a female director from South Korea who was good at shooting romance films to direct this film, "Contract Love".
In addition, the male lead is also from South Korea, so this movie has a very strong Korean style.
In addition, since the stories are set in China, the films always feel out of touch with reality and very awkward!
This is one of the most unavoidable things that happens when filming across cultures.
Of all the Sino-foreign co-productions in my past life, how many were successful?
There have been many Sino-foreign co-productions in this world, but not a single one has been successful!
Another issue is the female lead!
Wang Manli has always had a strong presence and explosive power, and the roles she plays are often full of tension.
But I wonder if every woman has a little princess inside her.
I don't know what Wang Manli was thinking, but she played a naive and innocent character in the movie.
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